< >

duct tape marketing

%p Yesterday I started reading Duct Tape Marketing by John Jantsch. This book is seriously great! As the owner of a small business, I keep getting ideas in my mind about how to improve it's marketing while reading it. %p I've never actually read a Marketing book before. I've always focused on reading programming and entrepreneurial books before. I've realized though that if I want to get serious about supporting myself through my own businesses I have to learn how to market, because as Jantsch says, "every business is actually a marketing business." (pg xi) %p My plan as I know it so far: %p If I want to eat food, I need to convince other people to give me money. People only exchange money for value, so I need to show them how my business is valuable to them. If I just make something that is valuable, it's not good enough, because noone will know that I've made it and they will think whatever I've made is generic crap. That's why I need to market what I've made. To show people what I make is good stuff and they can get my good stuff by giving me money. %p Then I can go buy a bagel. %p Takeaways: %ul %li You cannot survive on your technical skill alone! %li People will not find you unless you market yourself.